Tire giant moves out of China in 2012


For China's tire industry, 2012 was a year of “precarious weather”: sales fell, raw material costs dropped sharply, profits increased dramatically, the US “tire special protection case” expired, and the EU’s “label law” came into force... all kinds of sadness Hi news made tire companies "several families happy."

However, these factors do not appear to have affected the enthusiasm of multinational tire dealers in China. Recalling that in 2012, various companies were moving in China.

In 2012, Bridgestone launched a number of new tires for commercial vehicles in China. In August, the one-year technological transformation project of Bridgestone (Tianjin) Tire Co., Ltd. was successfully completed. The daily production scale has increased from the original 16,500 to 25,300; at the same time, the group "BLIZZAK" (Ice Ruik) The brand's China Made Tire 1 was officially offline.

Michelin's largest training center in Asia was completed in Shanghai in May 2012; its environmental protection relocation project in Shenyang, which was launched two years ago, was officially completed in September 2012 with the first tire off the assembly line; in October, Michelin's automotive aftermarket direct experience store --- Chi Canada Automobile Service Center, also opened three in Shanghai, its channel layout in China continues to accelerate.

Beginning in 2012, Pirelli began to expand its production capacity at the Luzhou plant and investing in additional new motorcycle radial tire production lines. In the field of industrial vehicle tires, Pirelli increased its radial tire production capacity from 700,000 to 850,000/year. In April, Pirelli released a new car tyre for the Asia-Pacific market in Shanghai. According to Li Rui, PR Manager of Pirelli China, Pirelli retail stores in China have increased from less than 1,000 in 2011 to more than 1,500 in 2012, an increase of more than 500 in one year.

In August 2012, Goodyear's new tire manufacturing plant in Dalian Pulandian Store was formally put into operation; at the end of October, Goodyear 200 series commercial vehicle tires were officially listed at the Pulandian factory. Its brand-new S200 (steering) and D200 (drive) tires are tailor-made for the Chinese market. This move also marks the company's formal opening of local production of commercial vehicle tires in China.

Sumitomo Rubber (Hunan) Co., Ltd., Sumitomo Rubber's second tire factory in China, was officially put into production in July 2012, and it achieved an output value of 260 million yuan at the end of the year. It is said that after the completion of the project, the annual output will reach 10.5 million, and sales will reach 3 billion yuan.

In March 2012, Continental Group established the Winter Tire Testing Center in Heihe City, Heilongjiang Province; at the end of the month, the Continental Group's Tire Company officially broke ground during the expansion of the second phase of Hefei. The total investment of the project reached 134 million Euros. After that, the annual production capacity of its Hefei plant will increase from the current 4 million to 8 million. The first phase of the expansion of the Hefei factory in the mainland was fully completed and put into operation at the end of 2012.

In July 2012, Fujian Jiatong Tire invested 650 million yuan to implement the technical reform project, and some of them were completed and put into production by the end of the year. A related person of Giti said that after the project reaches production, it will increase the output value by 1 billion yuan. By then, Giti Tire will enter the world's top seven tires.

The first phase project of Hankook Tire Chongqing Plant was officially put into operation in September 2012.

The focus of Cooper Tire's 2012 in China is on a variety of rally races, including the “7th 428th Tibetan Plateau Cross-Country Rally” held in April, and the highest-level cross-country event “Ring Rally”. "The first East China T3 cross-country river race" and so on.

According to relevant sources, the development of these “big wrists” of tires in China generally has a fixed routine: first establishing factories and then selling them, and then establishing R&D centers and further strengthening the maintenance of brand image. At present, companies have received very good results.

In the face of fierce competition in the tire market, tire giants all want to share a “cup of cake” in the Chinese market. From the frequent actions of various companies, the layout of China’s future may be further “faster”.

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